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‘Gay Sulu’ Uproar Shows Danger of Assumptions

Posted on July 9th, 2016 in Entertainment, Movies, Politics, Public Relations, Social Media, Television with 0 Comments

George Takei (left) and Simon Pegg disagree about portrayal of longtime "Star Trek" character as gay.

George Takei (left) and Simon Pegg disagree about portrayal of longtime “Star Trek” character as gay.

The news this week that the forthcoming film Star Trek Beyond would portray Enterprise helmsman Hikaru Sulu as gay set off a pop-culture brouhaha that spanned several of the topics I address in this blog – entertainment, politics, public relations and social media.

George Takei, who played Sulu for decades before becoming a prominent gay-rights activist in recent years, expressed unhappiness with the movie’s writers making the character gay because it contradicts Sulu’s established backstory.

Takei’s comments drew a response from Simon Pegg, who took part in writing the screenplay for Beyond in addition to playing Chief Engineer Montgomery “Scotty” Scott.

I think Pegg has a point when he says: “We could have introduced a new gay character, but he or she would have been primarily defined by their sexuality, seen as the ‘gay character,’ rather than simply for who they are, and isn’t that tokenism? … I loved the idea of it being someone we already knew because the audience have a pre-existing opinion of that character as a human being, unaffected by any prejudice. Their sexual orientation is just one of many personal aspects, not the defining characteristic.”

Where I think things went off the rails was when they decided it should be Sulu, seemingly becuase of Takei’s recent gay-marriage activism. They could have made any of several existing characters gay. But, ironically, they made the very mistake they say they were trying to avoid in the movie – pigeonholing Takei for his political activism when he is far more than that. He is a groundbreaking actor, memoirist, voice for fellow WWII Japanese-American internees and pop-culture icon.
 
This led to the simplistic mis-assumption that Takei, being gay, would be thrilled about Sulu being gay. But Takei worked with Star Trek creator Gene Roddenberry to bring Sulu to life and has been invested in the character’s arc for decades. And Takei hasn’t considered Sulu to be gay.
 
All this became a public-relations debacle when it devolved into who said what to whom, and when. You don’t want a public spat with a social-media whiz like Takei. Even William Shatner, rival Star Trek actor and Twitter aficionado, has seemed to avoid confrontation in recent years.
 
So how did this happen? It looks like a nice idea, implemented poorly based upon an assumption, led to this  spectacle. Now, some in Hollywood surely would say that any publicity is good publicity for a film soon to arrive in theaters. But I don’t think that was the intention here. Messing around with beloved actors, characters, canons and products is a recipe for disaster. Just ask the folks who tried to sell us on New Coke.

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Stu Robinson practices writing, editing, media relations and social media through his business, Phoenix-based Lightbulb Communications.

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